Privacy Policy

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 Last Updated: September 6, 2025

WheelerDirect ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, wheelerdirect.com (the "Website"), or use our services. By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Website.

1. Information We Collect:

We may collect the following types of information:

a. Personal Information

• Contact Information: Name, email address, phone number, and mailing address provided when you create an account, make a purchase, or contact us.
• Payment Information: Credit card details or other payment information processed through secure third-party payment processors.
• Account Information: Username, password, and preferences associated with your account.
• Communication Information: Information you provide when you contact customer support or subscribe to newsletters.

b. Non-Personal Information

• Usage Data: Information about how you interact with the Website, such as pages visited, time spent, and links clicked.
• Device Information: IP address, browser type, operating system, and device identifiers.
• Cookies and Tracking Technologies: Data collected via cookies, web beacons, and similar technologies to enhance your experience and analyze Website performance.

2. How we Collect Information

We collect information:

• Directly from You: When you fill out forms, make purchases, or communicate with us.
• Automatically: Through cookies, analytics tools, and server logs as you navigate the Website.
• From Third Parties: From service providers, such as payment processors or marketing partners, who assist in delivering our services.

3. How we Use Your Information

We use your information to:

• Process and fulfill orders, including shipping and payment processing.
• Provide customer support and respond to inquiries.
• Send promotional materials, newsletters, or updates (with your consent, where required).
• Improve the Website’s functionality, content, and user experience.
• Analyze Website usage and trends to enhance our services.
• Prevent fraud, enforce our terms, and protect the security of the Website.
• Comply with legal obligations or respond to legal requests.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties that perform services on our behalf, such as payment processors, shipping companies, or analytics providers, under strict confidentiality agreements.
• Manufactures: Product manufacturers that directly ship items on our behalf or require registration of their product by the selling dealer.
• Legal Authorities: When required by law, such as in response to a subpoena, court order, or regulatory request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and login details.
• Analyze Website performance and user behavior.
• Deliver personalized content and advertisements.

You can manage cookie preferences through your browser settings. However, disabling cookies may affect the Website’s functionality.

6. Your Choices

You may:

• Opt-Out of emails: Unsubscribe from promotional emails by clicking the “unsubscribe” link in our emails.
• Opt-Out of text outreach: Unsubscribe from marketing text messages and order updates by replying "stop" to our text message.
• Access or Update Information: Request access to, correction of, or deletion of your personal information by contacting us (subject to legal limitations).
• Cookies: Adjust your browser settings to refuse cookies or alert you when cookies are sent.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When no longer needed, we securely delete or anonymize your information.

9. Third-Party Links

The Website contains links to third-party websites. We are not responsible for the privacy practices or content of these websites. We encourage you to review their privacy policies.

10. Children's Privacy

The Website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn such information has been collected, we will take steps to delete it.

11. International Users

The Website is operated in the United States. If you access the Website from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ. By using the Website, you consent to this transfer.

12. Changes to the This Privacy Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised “Last Updated” date. Your continued use of the Website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: sales@wheelerdirect.com
Phone: 1 (888) 387-2413

Wheeler Direct

101 West Front Street

Shreveport, LA 71107